• Athletics

Sweeney named new BOA chief executive

ESPN staff
October 8, 2013

Bill Sweeney has been appointed as the new chief executive officer of the British Olympic Association.

Sweeney, who previously worked at sporting brands Adidas, Puma and Reebok, takes over from Andy Hunt, who stepped down in February, and will be responsible for overseeing preparations for the Winter Olympics in Sochi in 2014 and the Summer Games in Rio 2016, as well as the inaugural European Games in 2015.

"I look forward to building on the momentum created by the Team GB display at London 2012," Sweeney said.

Lord Coe, BOA chairman, added: "Bill's business and sport experience, and his impressive record in developing global sports brands, makes him the right choice for this role. He knows how to build brands, reach consumers and generate the revenues that are necessary to support our operations."

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