While many clubs will happily sell sponsor rights to almost anything, the club name is generally considered sacrosanct - but no in Dubai where the local side Dubai Wasps have become the first team there to sell its name. From the start of the current season they will be known as the catchy Xodus Wasps.
"It is something we thought long and hard about it, but we realised the benefits outweighed any sentimental value we attributed to the name beforehand," club chairman Craig Gibson, trying to make it sound like it wasn't about anything having a price, told the National. "The partnership allows us to do a variety of things we wouldn't otherwise have been able to."
Despite the money the club will continue not to pay players.