The International Rugby Board has unveiled the design of the 2015 Rugby World Cup ball.
Produced by long-term partner Gilbert Rugby, the ball has been designed with "performance and players in mind" and special emphasis has been given to ensuring that contrasting colours appear on the ends of the ball "to enhance visibility for passing". It is also claimed that bold colours along the seams provide kickers with strong visual references resulting in a "unique and special ball with strong visual impact".
The design also features the official tournament social media hashtag #RWC2015, highlighting the growing importance of social media for event owners and associated brands. Replicas of the ball will be available to purchase from September 23 with attention now turning to the technical development of the official match ball.
Rugby World Cup Limited Chairman Bernard Lapasset said: "I have no doubt that this ball will become a sought-after and iconic feature of a tournament that is on track to mark another successful and memorable chapter in the remarkable Rugby World Cup story, bringing together people the length and breadth of England and around the world for a festival that will showcase Rugby and the nation to record audiences."