After a miserable campaign in the 2013 Super Rugby season, Highlanders fans thought they were in for some cheer when the club said on their Twitter account they were announcing a high profile signing on Thursday.
But when the New Zealand franchise unveiled their new signing - assistant coach Tony Brown - the Highlanders faithful were less than impressed.
@HighlandersTeam Ridiculous. Shoddy PR. No way to treat your fans. Get a grip.— Harry Johnston (@hjohnners) October 23, 2013
@HighlandersTeam way to build up everyone's hopes only to name an assistant coach. Probably shouldn't have hyped that one up guys— Chris Scott (@c_scotty) October 23, 2013