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New Zealand Rugby
Highlanders' social media ploy backfires
ESPN Staff
October 24, 2013

After a miserable campaign in the 2013 Super Rugby season, Highlanders fans thought they were in for some cheer when the club said on their Twitter account they were announcing a high profile signing on Thursday.

But when the New Zealand franchise unveiled their new signing - assistant coach Tony Brown - the Highlanders faithful were less than impressed.

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