• Tennis

Murray follows in Federer's footsteps with logo

Andy Murray's new logo © PA Photos

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Andy Murray has followed in the footsteps of Roger Federer by unveiling a personal logo, which he will display for the first time at the Australian Open next week.

The design will feature on Murray's on-court bag and training t-shirts in Melbourne.

The world No.6 hired Aesop Agency to come up with the logo, which combines his initials with the number 77 - because in 2013 he became the first British man in 77 years to win the Wimbledon singles title, and it is the name of the management company he set up following his second grand slam victory.

The launch of the logo follows Murray's switch of clothing sponsor from Adidas to Under Armour.

Dan Calderwood, design director at Aesop, said: "We wanted to create a modern mark that captures Andy's energy and spirit whilst subtly referencing his affinity with the number 77.

"It's simple and striking, with heraldic cues that echo his dominance on the court."

Murray follows in the footsteps of a number of players, most famously Federer, whose RF logo is ubiquitous at tennis events.

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