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F1 signs sponsorship deal with UBS
Formula One announced on Monday that it had secured the services of Swiss based global financial company UBS to become a global sponsorship partner.
UBS chief executive Oswald Grubel, who previously brought the Swiss bank Credit Suisse to F1, said the partnership would benefit both the brand and the sport.
"UBS has been searching for a global sponsorship platform that has appeal to our clients, promotes our brand globally and makes good commercial sense," said Grubel.
"Our new partnership with one of the largest and most popular sporting organizations in the world will fulfil all these criteria, and it constitutes a key element of our newly launched branding activities. The global reach of F1 complements the many local activities we support."
The deal will be formally launched at next month's Singapore Grand Prix.
© ESPN Sports Media Ltd.
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