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GPWEEK changes direction

ESPN Staff
October 8, 2012
Each issue of GPWEEK will cost less than one pound © GP Week

The international online Formula One/MotoGP/WRC magazine GPWEEK has announced that next week it will become a paid subscription publication.

The online magazine has been a free publication throughout its five-seasons so far, providing news, coverage, comment and analysis of Formula One, MotoGP and the World Rally Championship. However, from next week it will re-launch as a paid subscription magazine, with GPWEEK publisher Chris Lambden saying that the face of online publishing has changed since its launch.

"While online publishing started out very much using the 'free' model, with online advertising expected to provide the revenue, things have gradually changed," Lambden said. "The fact is that, increasingly, on-line advertising is failing to make the grade in all but million-plus readership online publications, and even then it's marginal. The current economic situation in most western countries only makes it worse. So, as is increasingly becoming the case among quality publications - and quality is the key word - we will be asking our readers to commit to a modest subscription in order to enjoy GPWEEK."

With 40 in-season issues available per year, GPWEEK will be available at a cost of £37.50 for the whole season, or £19.95 for a 'Half Season' subscription covering 20 issues.

Co-director Keith Sutton of Sutton Motorsport Images said that the subscription will also help the magazine expand with iPad and Android apps.

"GPWEEK is well into its fifth year of publication, using a team of professional and established motorsport journalists and photographers who attend their relevant events," Sutton said. "And while the crew love being part of a full-on digital magazine, available at breakfast-time on Mondays in the UK, we do have to follow the lead that other quality online products increasingly have, in offering it at a modest subscription cost.

"There are some exciting new developments coming, including iPad/Android apps, to boost the GPWEEK experience, and the support of our readers in this small way will undoubtedly play its part in those developments."

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