• Bundesliga

Dortmund overwrite Goetze shirts with Mkhitaryan

ESPN staff
October 31, 2013
Some fans took to wearing anti-Goetze shirts earlier in the year © Getty Images

Despite receiving €37 million from Bayern Munich for the sale of Mario Goetze, it appears that Borussia Dortmund are still finding clever ways to cash in on their former star.

Dortmund might have been tempted to throw out all of Goetze's merchandise when he left for Bayern - but instead they have come up with an ingenious marketing strategy.

The club have put all of their remaining No. 10 Goetze shirts on sale at €29 this week, down from €85. But Dortmund also put a twist on the offer by adding a huge yellow sticker on the back with new signing Henrikh Mkhitaryan's name on it.

Mkhitaryan joined Dortmund as Goetze's replacement and took his old number, but never wore the 2012-2013 jersey, giving Dortmund fans an incentive to snap them up.

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