• Premier League

Hull City poised for Tigers rebrand

ESPN staff
November 11, 2013
Hull City are set to become Hull Tigers early next year © Getty Images
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Hull City's chairman has confirmed he will proceed with plans to change the club's name to Hull Tigers, ignoring protests from supporters.

Assem Allam already removed 'AFC' from the club's name earlier this year, and is determined for further rebranding despite meeting with fans' groups at the start of the month. It is expected that a final decision will be made early next year.

A club statement said: "As a result of the greater exposure generated from playing in the Premier League, a further shortening of the club name is under review with a decision likely to be made early next year.

"Dr Allam's preference for the club name remains 'Hull Tigers', as he has previously stated, but he has also explained that the club will first ensure that a shortened name will provide the anticipated global marketing impact."

Allam has put the rebranding down to a need to generate more income after failing to secure ownership of the KC Stadium from Hull City Council.

He said: "Having been deprived of opportunities to acquire the stadium freehold, which would have enabled us to create the infrastructure in the surrounding area, we will now need to focus on generating commercial income from elsewhere.

"A shorter club name will hopefully enable us to do so, with a stronger, quicker marketing impact all over the world."

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