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Rodgers: Liverpool excitement helps win transfer battles
Brendan Rodgers believes Liverpool's recent resurgence and "excitement" factor is helping the club win battles in the transfer market.
Liverpool are set to take their summer spending past the £100 million-mark - a first in the club's history - with the signing of Alberto Moreno from Sevilla.
Rodgers stated Liverpool fans have helped create an exhilarating atmosphere at Anfield, which he believes has been key in attracting some of Europe's leading players to Merseyside.
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- "Brendan Rodgers has used the Luis Suarez bounty to strengthen the squad's depth and multiply his options for what will be a busier season than last. This could be the preparatory season for Liverpool to mount another serious title campaign in 2015, when all the new players have bedded in. Patience will hopefully be a virtue that is ultimately rewarded"
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"The most important thing is to have an identity. There is real excitement around the club," Rodgers said.
"If you're a football player in Europe watching how we played last season and saw our supporters, your reaction would be that you'd want to play in that environment.
"It's the most competitive league in the world and one of the biggest clubs in the world. It's a team that plays exciting football. I'm happy with the players we have got in, and if we can get one or two more, we'll be set up for an exciting season."
Full-back Moreno will become Liverpool's eighth signing, following the arrivals of Rickie Lambert, Adam Lallana, Dejan Lovren, Divock Origi, Emre Can, Lazar Markovic and Javier Manquillo.
Although they have lost Luis Suarez to Barcelona this summer, Rodgers feels the quality of players joining the club shows they are taking great strides forward.
"It's a huge indication of the progress of the club; a really good symbol of where the club is at," Rodgers said. "We have made huge strides in the last couple of years. That ability to attract top players is great.
"Lovren was a really good player for Lyon [before joining Southampton]. He was a guy sought after by a number of clubs, but for him to say he only wanted to come to Liverpool was great.
"Young Markovic had two or three other clubs there waiting to take him, clubs where he had mates from his international team [Serbia]. But he wanted to come to Liverpool.
"These guys watch football throughout Europe. They watch us and want to be part of what we're doing. It's the growth. It hasn't just happened by accident, a lot of work and time has gone in, both on and off the field."
Rodgers is still believed to be looking to bring in a new forward to Anfield before the transfer window shuts, with Samuel Eto'o one potential target.
Eto'o is a free agent after leaving Chelsea this summer, but he would likely have to reduce his salary demands if he wants to move to Anfield.
Despite Rodgers' busy transfer activity this summer, one Manchester United legend believes Liverpool will not go one better than last season and win the Premier League this time around.