• Premier League

Liverpool owner Henry seeks sponsors in Dubai

Mike Whalley | ESPN FC
November 6, 2014
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Liverpool's principal owner John W. Henry has flown to the Middle East for a series of meetings that could help open up sponsorship opportunities for the club.

Henry arrived in Dubai on Tuesday, and although sources have told ESPN that he is not there specifically on club duty, Liverpool may benefit from business relationships built during the trip.

He has made the visit in order to assess how the region could benefit his businesses as a whole.

Former Liverpool chief executive Rick Parry, who has extensive contacts in the Middle East, has accompanied Henry on the trip.

Henry spent Wednesday in meetings with a number of key industry figures before watching Al Wasl draw 1-1 with Ajman in the United Arab Emirates League Cup.

The visit has come at a time when Liverpool are seeking further sponsorship deals in order to increase income, as their chief commercial officer Billy Hogan told ESPN in an interview in October.

One deal being considered is the selling of naming rights for their Main Stand, in order to help pay for its £75 million expansion costs.

A planning application to increase the capacity of the stand by 8,500 seats to 21,000 by adding an extra tier was approved by Liverpool City Council on September 23.

Subject to any late legal challenges to that decision, Liverpool hope to begin work on the new stand in early 2015, with the aim of getting it completed by August 2016.

The club are not considering selling the naming rights to Anfield as a whole.

John W Henry is in the Middle East at a time when Liverpool are considering selling naming rights of the Main Stand © Getty Images
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