Luther Burrell© (Photo by David Rogers/Getty Images)

England's Rugby World Cup stars have been warned about their conduct on social media in a bid to avoid embarrassing headlines during this autumn's tournament.

The RFU have already banned their players from writing newspaper columns or filming video diaries during the World Cup, and now they have been handed a 24-point guide to ensure they steer clear of controversy.

Social media guidance has been given to the squad before, but the latest guide has been enhanced with the RFU keen to stop their players expressing extreme or controversial views while interacting with fans.

"Do not post when you are in a bad mood or immediately after a tough loss," the guidelines state.

"Remember you will be regarded as a role model by the public and the media whether you like it or not.

"Once you've posted something online, it can always be tracked back to you. Even if you delete it.

"Establish your own personal guidelines for using social media so you can stay focused on your performance.

"It may be that you don't use your accounts after a certain hour during the evening, or turn them off completely on the morning of a game until after you have played."

Players have also been warned against engaging in arguments over social media. Australia fly-half Quade Cooper landed himself in hot water last weekend after appearing to react to criticism of his performance.

The guide adds: "Engaging in a public Twitter argument is a battle you won't win.

"You'll only end up looking foolish (you'll also likely boost the other person's follower count) as well as keeping the story going. Serious abuse should be reported to the RFU Communications Department.

"Do not use abusive, indecent or insulting words yourself. This includes any inappropriate reference to ethnic origin, colour, race, nationality, faith or religion, gender, sexual orientation or disability.

"By sharing or retweeting anything of this nature, you then become responsible for its content. Avoid replying to or retweeting users with vulgar names or with inappropriate profile images."