Irish Rugby
IRFU launches strategic plan
PA Sport
September 25, 2008
Will Ireland coach Declan Kidney be able to meet the demands of the strategic plan?
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The Irish Rugby Football Union today revealed its second strategic plan for Irish rugby - Building on Solid Foundations - and has targeted growth, quality and success as key elements. The new plan, for the period 2008 to 2012, will build on the success of the first four year plan (Growing the Game - Achieving Success) which led to the number of players increasing from 85,234 to 119,840 (39%) and revenues growing by from 37.35 to 55 million (32%) in 2008.
The new plan places emphasis on: The heart of the new plan is the domestic game programme which was heavily influenced by an extensive market research study commissioned by the IRFU as part of the planning process. John Hussey, Chairman of the IRFU Management Committee, which was responsible for developing the plan said: "All of us involved in Irish rugby must continue to challenge ourselves and set ever higher goals in order to maintain and build on Ireland's position as one of the leading rugby countries in the world. He added, "The competition in the professional environment is clear for all to see, but our ambition is to provide quality at all levels of the game to continue to build on the foundations of the domestic game, which is the key area for the success of Irish Rugby. We have an exciting range of new initiatives that we are confident will enable domestic rugby to make great strides over the next four years." Some of the main objectives in each of the key performance areas include:
Domestic Rugby - A Quality Experience
Professional Game - A culture of success through Winning Teams
Commercial, Marketing and Communications
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