New Zealand
Video: Adidas unleashes 'Force of Black'
ESPN Staff
July 14, 2015

Adidas have added to the already huge expectations on the All Blacks ahead of the Rugby World Cup with the release of a powerful promotional video.

The global sportswear and shoe manufacturer have been long-term sponsors of the world's No.1 ranked rugby nation, and have attempted to capitalise on their marketability through Force of Black.

The one minute clip features some of the All Blacks' biggest names in Dan Carter, Ma'a Nonu, Sonny Bill Williams and skipper Richie McCaw broken by snippets of extreme weather events, wild animals and racing cars while a constant heart beats in the background.

The All Blacks commence their Rugby Championship campaign against Argentina in Christchurch on Friday.

© ESPN Sports Media Ltd

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