Newport Gwent Dragons have cancelled an online poll asking fans to vote on a new logo just 24-hours after launching the initiative.

The Dragons had called on supporters to vote for one of three new crests amid a debate on whether the region should include 'Newport' in their name, or rebrand to become simply the 'Gwent Dragons'. The three options all included the region's full name:

These are the new options for the new @dragonsrugby logo - we've got a soft spot for option two, we have to say… pic.twitter.com/DH36yaWQxO

— Rugby Shirt Watch (@RugbyShirtWatch) May 2, 2014

However as WalesOnline reports, the naming issue raises such strong feelings among fans that the region have been forced into an embarrassing climbdown, cancelling the 'Your Dragons' poll and issuing a public apology.

In a statement, the Dragons said: "Yesterday we launched the 'Your Dragons' campaign, an initiative aimed at asking you, the supporter, to choose the new Newport Gwent Dragons logo for next season.

"We launched the campaign with the best intentions of providing you with the opportunity to choose the logo you enjoyed the most.

"Yet in light of the vast amount of feedback we have received from the Newport Gwent Dragons community, we have unanimously learned that the logos do not resonate with you in the way in which they were intended.

"As a result, we have decided to withdraw the campaign and will continue to use the current Newport Gwent Dragons logo for next season."

Ben Jeffreys, the Dragon's marketing and commercial consultant also tweeted an apology:

Bad day. I tried something with good intentions but hold my hands up that I got it wrong. A humbling experience and one I will learn from.

— Ben Jeffreys (@BenJeffreys) May 2, 2014