Welsh Rugby
WRU land bumper sponsorship deal
ESPN Staff
July 22, 2013

The Welsh Rugby Union has signed a new three-year sponsorship agreement with Dove Men+ Care.

The seven-figure deal secures title sponsorship of Wales' autumn fixture schedule for the next two seasons, beginning with November's clashes with South Africa, Argentina, Tonga and Australia and also covers the Rugby World Cup 2015 warm-up matches played at the Millennium Stadium.

"It is vital to the future and long term strategic planning of Welsh rugby that we are able to agree partnerships of this type, which will give us added financial security over the next three years," said WRU head of sales and marketing Craig Maxwell.

© ESPN Sports Media Ltd

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