European Cup seals Heineken deal
November 12, 1999

European rugby was today boosted by the announcement that Heineken will sponsor the European Rugby
Cup for the next four years to the tune of £20 million
The brewing giants were the sponsors of the competition in its first three years as Toulouse, Brive and Bath lifted the Heineken Cup. But last season there was no title sponsor when Ulster were crowned European champions.
"Everything is falling nicely into place and with a settled commercial picture for the next four years I expect the Heineken Cup to really flourish," said ERC Ltd chairman Jean-Pierre Lux.
"I am delighted to welcome Heineken back into the competition. They did a good job in the early years in helping to build the profile of the tournament and now I am confident the Heineken Cup will grow in stature and value over the next four years."

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