Parker Pen sponsors the Shield
September 25, 2001

Leading pen manufacturers Parker today announced its title sponsorship of the European Shield, to be known as the Parker Pen Shield.

This is Parker's biggest consumer campaign to date and the first ever title sponsorship of the former European Shield.

The tournament kicks off on Saturday with 32 teams from England, France, Ireland, Wales, Italy, Spain and Romania competing. Parker's commitment over the next two years will help strengthen the competition and raise its profile across Europe.

Steve Beaumont, for Parker, said today: "Enthusiasm for this exciting sport is growing throughout Europe and the world. Parker are committed to developing rugby at professional, amateur and grassroots levels and look forward to an exciting season of top quality rugby."

Derek McGrath, CEO of ERC, added: "Who can forget last year's Shield final between NEC Harlequins and Narbonne which demonstrated the compelling rugby that the competition can generate. We look forward to working together with Parker over the next two seasons to show case the strength of European rugby."

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