Ben Smith scores the All Blacks' first try
NEWCASTLE UPON TYNE, ENGLAND - OCTOBER 09: Ben Smith of the New Zealand All Blacks scores the first try during the 2015 Rugby World Cup Pool C match between New Zealand and Tonga at St James' Park on October 9, 2015 in Newcastle upon Tyne, United Kingdom. (Photo by Jan Kruger/Getty Images) © AFP/Getty Images
Whatever happens between now and the World Cup final on Oct. 31, the Rugby World Cup has been lit up by so-called Tier Two nations. So how can rugby capitalise and truly grow the game?

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