UFC won't repeat boxing's mistakes over Pac v Floyd
UFC owner Lorenzo Fertitta has vowed to learn from boxing's mistakes and give fans the superfights they want to see before it is too late.
Manny Pacquiao's defeat to Juan Manuel Marquez on Saturday raised further doubt over whether the Filipino will ever step into the ring with Floyd Mayweather Jr.
The UFC currently has two potential superfights on the cards - middleweight champion Anderson Silva in a hotly-anticipated showdown with welterweight champion Georges St-Pierre, although there has more recently been clamour for the Brazilian to face light-heavyweight king Jon Jones.
Whichever route Silva ends up taking, Fertitta has promised MMA fans that the UFC will not make the same mistake after he claimed Pacquiao v Mayweather will never happen because there was not enough urgency in negotiations.
"Gotta strike when the iron is hot boxing," Fertitta wrote on his Twitter feed. "Lost Manny/Floyd forever. #gspvssilva #silvavsbones #superfights"