Flintoff boxing will be 'car crash TV'
Promoter Frank Warren and British heavyweight champion David Price have each dismissed Andrew Flintoff's foray into professional boxing as "car crash television".
Flintoff, 34, has been working with Shane and Barry McGuigan in preparation for his first bout later this year.
Warren, whose BoxNation television channel will broadcast the former cricketer's first fight on November 30, distanced himself from the bout at a press conference on Thursday.
"For me it's car crash television, I'll be blunt about it," Warren said. "I'm not taking anything away from him, it's being shown on BoxNation which I'm involved in, but I won't be promoting it."
Price echoed the sentiment, calling Flintoff's sincerity in switching the cricket square for the boxing ring into question, particularly after an extended spell away from the lifestyle of a professional sportsman.
"Freddie's as entitled as anyone to try it out and some people come to professional boxing later in life," said Price.
'But if it's just some type of PR stunt then it's disrespectful to boxing.The reality is he could get hurt if there's someone in front of him who'll stand up and throw punches back.
"He's a household name and a big lad so people will probably want to watch but for me it is car crash TV."
Flintoff is yet to apply for a licence to the British Boxing Board of Control - although he does intend to do so, lifting the bout above the status of a celebrity exhibition.
A two-part television show documenting his preparations will air on Sky television.