Wiggins joins Beckham and Murray at XIX
Bradley Wiggins has become the latest high-profile British sportsman to join Simon Fuller's XIX Entertainment management company.
The former Tour de France winner and reigning Olympic time trial champion, has signed a joint venture agreement with Fuller, whose clients include David Beckham, Andy Murray and Lewis Hamilton.
"The new partnership aims to take advantage of the growth in global cycling participation and Wiggins' own unique position as one of the sport's most successful and iconic figures, to create innovative business opportunities worldwide," read a statement from XIX.
Wiggins, who is intent on riding at the Rio Olympics in 2016, said: "I admire Simon's fearless mindset and proven ability to create new possibilities.
"I am proud of my career to date but still feel there is much to accomplish, both personally and for cycling as a whole.
"I know Simon and his team are the best people to help me do that."
Fuller added: "Bradley is an inspiring man of the people, who has endeared himself to followers worldwide through the scale and manner of his success.
"He enjoys both an extraordinary past and a clear and ambitious view of the future through to Rio and beyond. We are thrilled to be partnering him at this exciting time for him and the sport."
Download ESPN's new UK sport app, a fresh and powerful new way to follow your favourite UK sports news, scores and video.