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Di Montezemolo hits out at subliminal advertising claims
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Ferrari rejects subliminal tobacco advertising claims
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Ferrari accused of pushing subliminal tobacco message
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Ferrari president Luca di Montezemolo has slammed reports that his team is running subliminal tobacco advertising on its cars.
A report last week in The Times quoted doctors from the Royal College of Physicians claiming the barcode on the engine cover of the Ferrari looked like its sponsor Marlboro's cigarette branding. Ferrari issued a statement on its website rejecting the claims and now di Montezemolo has moved to nonsense the allegations.
"Frankly, I find this argument completely pointless and it is verging on the ridiculous to claim that the colour red or a graphic design which shows a bar code could induce people to smoke," he said.
"At a time when, on the other side of the Atlantic they are fighting to provide a more equal health service, in the old continent of Europe, so called experts are racking their brains to come up with theories that have no scientific basis: I think there are more important matters to think about than a bar code. Therefore, it's best not to waste any more time replying to this sort of nonsense or to those who are instrumental in wanting to stoke up the story."
© ESPN Sports Media Ltd.
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