• Premier League

Toon eye Brazil tour in plans to expand global appeal

ESPN staff
October 11, 2012
Newcastle are looking to expand their global appeal © PA Photos
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Newcastle managing director Derek Llambias has confirmed the club are currently in discussions over a pre-season tour of Brazil in an attempt to boost their global profile.

Earlier this week Newcastle announced a new sponsorship deal with money lender Wonga, and Llambias has revealed the club are already onto the next part of their plan to improve their brand awareness.

"We're trying to improve all the time, our next step is to try and improve globally," Llambias told the Journal. "We're a great national brand. We've got a touch overseas, which is great but it's not global and this whole brand needs to be global.

"That's our next target over the next three or four years - to try and get sponsorships in a global environment. Maybe that puts another player on the pitch. Yes, we're talking about pre-season (Brazil). The World Cup's coming up so it's a good opportunity."

With Newcastle having already toured the United States in 2011 Llambias concedes the process of raising the club's profile internationally is a slow one, but said the club do have a plan they are implementing.

"We're also working on different products. It's a game plan we've been working on for a while. It's a slow process - you can't do it overnight. Liverpool didn't do it overnight, Manchester United didn't. It's a slow process," Llambias said.

"Newcastle is a big brand. We just need to get it out there with more backing from different communities. I'm not sure that's what it's about for Mike and I. It's all about the management of the team."

© ESPN Sports Media Ltd.
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