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Four new sponsors at Renault

ESPNF1 Staff
September 7, 2011 « Williams announces improved results | »
The Renault will feature four new sponsors on its livery in Monza © Sutton Images

Renault has announced four new partnerships for the remainder of the 2011 season, confirming immediate deals with Embratel, Gillette, OGX and Auden McKenzie.

Embratel is Bruno Senna's personal sponsor, and therefore was expected to be confirmed as a team partner as soon as Senna was given clearance to race for the rest of the season. The deal will be the most prominent, with a Renault press release stating that "Embratel's logo will be clearly visible on the rear sidepods of both R31 cars. It will also be on display on the side of Bruno's striking green, yellow and blue helmet, on the chest of his driver overalls and also on his cap."

OGX is a Brazilian oil and natural gas company, and also links up with the team following Senna's promotion to "feature prominently on the chassis in front of the cockpit on both the R31 cars, in addition to Bruno's helmet and racing overalls."

Gillette and Auden McKenzie will also both appear on the car and team principal Eric Boullier said he was "delighted" with the new deals.

"We are delighted to welcome no fewer than four new partners to our commercial portfolio, and to what is proving to be a very exciting season of Formula 1. Lotus Renault GP share a common ethos with all the brands, in that we want to achieve at the very highest level through world-class professional practices. We are looking forward to prosperous relationships with all four partners in the coming months."

The announcement comes less than a week after Renault settled a legal dispute with Nick Heidfeld out of court, having said that Senna replaced Heidfeld in the team for performance reasons.