• Indian Grand Prix

Hassle-free ticketing promised for Indian Grand Prix

Organisers of the race are determined to avoid the chaotic scenes which marred the sale of tickets for the recent cricket World Cup © Getty Images

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Organisers of the Indian Grand Prix have promised a hassle-free experience for people looking to purchase tickets for the inaugural race in October.

The recent cricket World Cup was marred by the poor handling of ticket sales, with scenes of people being beaten by police and allegations most tickets went to official and corporate bodies.

"We are in the ticketing business for a long time now," explained Ashish Hemrajani, Founder of Bigtree Entertainment, holding company for Bookmyshow.com, the exclusive ticketing partner for the event. "Technology and experience are our backbone and the entire ticket buying process will be extremely user friendly and simple for a fan in any part of the world."

Hemrajani said tickets for the 110,000 spectators would be affordable. "Ticket slabs will ensure the entry for students as well as corporate entities, as we want to attract racing enthusiasts from every stratum of the society. We will start the sale sometime in June."

Spectators will have the option to choose their seats online and ticket counters will be opened in main catchment areas such as Connaught Place and Noida. There will also be the ability to book tickets through mobile applications using Blackberry and Android phones, and a call centre will also be set up.

"For us, it's important that the user experience for spectators should be world-class in every respect," Hemrajani added. "We are sure we will be able to deliver services that match not just our expectations but also the expectations of scores of F1 fans in India and abroad."

© ESPN Sports Media Ltd.