Clubs are adept at coming up with cunning plans to put bums on seats. Some work, some flop, few are original. So credit to Saracens who have found a way to appeal to most demographics.
On November 17 they play the Scarlets and to make an not necessarily overly appealing game more of an attraction the club has some incentives.
For adults there's beer all day at £1.50 a pint. It's Carlsberg but still … There are also what are described as "supermodels" - both male and female - which does raise as many questions as it answers.
But the trump card is the offer to students. Any who book tickets in advance by clicking here (proof these promotions can works as it got us to push the link) will be put into a draw to have their 2013-14 maintenance loan paid in full.
Free beer, models and a possible cash reward. Appealing to students for decades …